Welcome to The Training Academy Product Store.

Here you will find the Best Real Estate Training Products Available. The Training Academy brings their World-Class Training right to your door. Dan Elzer guides you through proven strategies to help you master critical sales technique and take your career to the next level. All of The Training Academy’s training products also includes a data CD so you can get the most out of your training experience.

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Please allow 2 – 3 weeks for delivery

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Buy all 7 CD Sets

Buy the Whole CD Training Set - 7 Audio CD's PLUS Data CD's and save over $110.00!!!

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Mastering Presentation Technique & Pricing

Who is in control of your listing appointment? When the seller controls the appointment you end up being interviewed instead of making a presentation. This puts you in a position of weakness leaving you unable to differentiate yourself from the competition. Take your presentation to a new level with professional presentation technique.

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Mastering the Expired Listing

Expireds can be one of the best sources of business for a real estate agent. Are you getting your fair share? To be successful you must have strong technique to break through their anger and frustration to land the appointment and to get them to make the adjustments necessary to have a sale-able listing. Dan provides you with a simple step-by-step process to accomplish this goal.

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Mastering the For Sale By Owner Listing

Most real estate agents use a bait and switch technique to meet For Sale By Owners. This creates mistrust and an adversarial relationship. In this program Dan will show you how to step out of the crowd with a turn-key system that will build an honest relationship leading to a greater number of For Sale Owner listings.

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Mastering Buyers and Setting Standards

How many hours have you invested in buyers that never buy? Not managing buyers properly is one of the top reasons agents go out of business. In this program learn the standards and techniques necessary to sort out the buyers that buy from the buyers that look.

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Mastering Closing Technique

How would you rate your closing technique? Does your closing technique cause people to want to do business with you? Does your closing technique cause people to feel uncomfortable? Or, does the prospect have to close you? In this program you will finally discover a natural way to close consciously every time.

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Mastering Objections and Other Resistance

Stop and think. How did you handle your last objection? Did you use technique? Did you feature dump? Or, did you just give up? In this program, Dan will share with you his “on purpose” approach for dealing with all types of resistance from questions and situations all the way through to objections. This program will put you back in control of the sales process.

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Mastering Your Core 300

The Number One source of business for real estate agents is referrals and past customers. But, over 80% of real estate agents have no consistent system to maintain those relationships. Ask yourself…When was the last time you communicated with your entire circle of influence? In this program, Dan will share with you a simple system anyone can follow to consistently manage your circle of influence to success.